Phudtangkoon Vongsapan
AI Business Strategist · Bangkok, Thailand

Facebook | FB-Page | Instagram | E-mail: hello@phud.me

Who I am

I’m an AI Business Strategist and Consultant based in Bangkok, with a background that spans UX/UI design, marketing, and retail operations. For the past few years I’ve been focused on one question: how do you actually get Generative AI to work inside a real business?

Not in demos — in production, across teams, at scale.

I design and ship end-to-end AI systems: multi-agent pipelines, automated workflows, MVP applications, and AI-powered analytics tools. My work sits at the intersection of strategy and execution — I scope what’s worth building, then build it.

What I do

I currently lead AI strategy across multiple organisations, consulting on everything from agent architecture and tooling selection to go-to-market positioning for AI products across Southeast Asia.

I’ve deployed chatbots for internal knowledge management, built web apps that let non-technical staff query live databases, and designed agent systems that connect data, communication tools, and business logic into autonomous workflows.

I’m equally at home writing a brief for a C-suite stakeholder and configuring an API call in a terminal.

Personal project

Soboring.co — Founder & Builder · 2025 – Present

A public GenAI platform I designed, built, and launched solo. It brings together AI image generation, video generation, text-to-speech, AI writing tools, and more in one place — handling real users end-to-end from UX to deployment. A live proof-of-concept in full-stack AI product ownership

Background

Before specialising in AI, I worked across marketing, branding, and UX/UI design — running campaigns, store launches, and digital product design. That cross-functional background shapes how I approach AI: less as a technology problem, more as a people-and-process problem that technology can solve.

I hold a Bachelor of Fine Arts and have studied at the Art Students League of New York. I’m also certified in Google UX Design and Digital Marketing through the University of Illinois Urbana-Champaign.

Interests

Retail AI · Agentic Systems · On-device & Privacy-preserving AI · Developer Tooling · CLI Automation · Human-centered Design